The iGaming industry, which encompasses online casinos, sports betting, poker, and also other forms of internet gambling, is growing exponentially recently. A significant driver on this growth is online marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions in line with the traffic or

The digital advertising landscape is increasingly dominated by programmatic advertising, a way that automates the exchanging of online ad space. At the heart on this ecosystem are two critical components: dsp vs ssp advertising. Both play essential roles in connecting advertisers with publishers, but they operate on opposite sides of the transactio

In today’s digital age, businesses rely heavily on internet marketing to reach and engage their audience. But how do companies know if their internet marketing efforts are effective? The answer lies in analytics for digital marketing. This field has evolved into a crucial component of marketing strategies, providing businesses with all the insigh